Here are 9 Reasons to have a Website for your Business
In the wake of the lockdown, businesses have come to realize the crucial importance of having a strong online presence. With people confined to their homes, the ability to physically discover businesses has diminished. Instead, they rely on the internet to find what they need. In this article, we will explore nine key reasons why having a business website is essential for the success of your business. Let’s delve into the details.
Increased Visibility for your Business:
A study by Verison revealed that 9 out of 10 people search for products and services online to learn more about brands. This indicates that having a website is crucial, yet astonishingly, 46% of companies still lack one. By not having a website, you are already falling behind 54% of your competitors. Establishing an online presence through a website makes it easier for potential customers to find your business, ultimately driving more traffic to your doorstep.
Imagine a friend recommending a better streaming service than Netflix, but you can only find a download link in the app store. Instantly, doubts arise because the service lacks a proper website. Having a website for your business enhances credibility and builds trust with potential customers, ensuring they view your brand as reliable and trustworthy.
Building Brand Authority:
Creating a brand’s identity starts with having a website. Every aspect of your website, from the logo to the colors, contributes to shaping your brand’s image. Take Coca-Cola’s example, who associated the iconic Santa Claus with their red and white brand colors back in 1931. To this day, the image of Santa instantly reminds people of Coca-Cola. A website enables you to build your brand’s authority, connect with consumers, and share your story effectively, even on a limited budget.
Effective Marketing and Selling:
If you have a unique product like wickedly good cupcakes made at home, why not sell them nationwide? You don’t need a physical shop; a website is all you need to start selling. Wicked Good Cupcakes started in 2010 with a website, gained exposure through TV appearances, and now generates millions in revenue annually. A website allows for cost-effective marketing and 24/7 selling, expanding your customer base and driving sales.
Improved Customer Engagement:
Customers often have questions about your business, products, delivery methods, and payment options. They want answers anytime, anywhere. A well-designed website with comprehensive information can address these queries, reducing the need for customers to contact you directly. By providing an easily accessible source of information, you can build a strong bond with your customers and improve overall satisfaction.
Influencing Decision Making:
Potential customers often struggle to choose between multiple options. Your website’s authority comes into play here. By building a community where customers come for solutions and answers, you can address their concerns and educate them about your product or service. Utilize your authoritative voice to showcase your unique selling points and stand out from competitors. A persuasive approach, without being pushy, can tilt the decision in your favor.
Integration with Social Media:
Social media platforms like Facebook and Twitter are excellent for advertising and connecting with customers. However, relying solely on social media for your online presence is a mistake. Social media buzz can fade, and sponsored ads may lose trust. By having a well-structured website with comprehensive information, you can complement your social media efforts and maintain trust with potential customers.
Positive word-of-mouth referrals from existing customers are one of the easiest ways to acquire new customers. Simplify the process by providing an easy-to-find link to your business website. Additionally, display customer testimonials on your website to build trust and
encourage others to try your products or services. A strong online presence through your website can amplify the impact of referrals and drive growth.
Attracting Top Talent:
Your website not only helps with customer acquisition but also serves as a platform to attract talented individuals to join your team. By showcasing your vision, values, and culture, you can connect with potential employees who resonate with your brand. Your website becomes a powerful recruitment tool, enabling you to build the best team possible.